“This is amazing for color-treated hair,” says Louis. Blackstone NYC colorist Patti O’Gara told us, “This sulfate-free shampoo will rebuild the bonds damaged through coloring, gradually transforming dry, broken, and brittle hair back to a healthier state.” The experts we spoke to for this story were similarly enthusiastic about the shampoo. We’ve heard about this shampoo from many stylists and hair experts, and when we reached out to some specifically about the best shampoos for color-treated hair, this was their pick. Sulfate free | Scent: Citrus | Size: 8.5 oz. And given the effectiveness of the brand’s more targeted treatments and Jordan’s ringing endorsement, I’m calling this one the best for “normal” hair that’s right down the middle between not too oily and not too dry. “It’s so simple and so effective, it smells amazing, and the ingredients are incredibly high quality.” Jordan tells us that while Sachajuan does use sulfates, the shampoo’s ingredients are produced in “small batches in Sweden” and that “in Europe, they have so many more regulations for their beauty products than we do, so essentially anything that’s made in Europe is sort of automatically going to be a little safer than what’s produced here.” The brand’s products have regularly made our more specific shampoo and hair-product guides - not to mention being a favorite of Rio’s mom. “If I were to talk about my all-encompassing favorite shampoos and conditioners, one of my favorites is Sachajuan Normal Hair shampoo,” says Jordan. Non–sulfate free | Scent: Fruity floral | Size: 8.4 oz. “Nearly everything in the line is really, really good.” For its effectiveness on all hair types, its balance between organic and nonorganic ingredients, the high praise the brand receives overall, and the shampoo’s appeal to both women and men, I’m calling this one our best all-around. “We totally agree that Malin + Goetz is rock-on awesome,” she says. Malin + Goetz’s moisturizing shampoo also receives high praise over at the Cut, and Stephanie Louis, the chief executive and operating officer of Stylebox Salon in Prospect Heights loves the brand. But after a couple of uses of Malin + Goetz my ends both stayed damp and had some extra bounce once I’d finished with my hairdryer. Usually, I scramble for a hairdryer before my ends air-dry (they’re still recovering from a lockdown dye-job). In January, when I incorporated the Malin + Goetz into my double-shampooing routine, it had an instant impact on my thin, dry, chemically-treated hair. It’s really for any hair type, and it’s not too heavy.” “It has both, and you really need both, especially if you have a color or anything chemical in your hair. “I like the Malin + Goetz shampoo because it’s not 100 percent organic and it’s also not 100 percent chemical,” Hosono says. According to Hosono, the shampoo works well for all hair textures, “curly to straight, thick or thin.” Despite it being sulfate free, it’s still very foamy. Hosono is a fan of Malin + Goetz and has been using the brand’s moisturizing shampoo and cilantro conditioner in their salon for “a really long time - like eight years,” they say. Sulfate free | Scent: Fresh | Size: 8 oz. (And if you’re looking for the best conditioners, we’ve rounded those up, too.) “The pattern is to your pleasure.” Now that we have that down, let’s go on to the best shampoos. “Do that once, rinse, repeat and do it again,” she says. “I always recommend first making sure your hair is pretty wet,” she says, “then putting about a quarter-size drop of shampoo in your hand, lathering it in your hands, and then tapping some on your head at your temples, on the top of your head at the crown, and two at the nape,” making what would look like a star of shampoo on your head. So we reached out to a panel of experts to hear about their old and new standbys, the shampoos they reach for when working with clients and cleaning their own hair alike.īefore we delve into specifics, here are a couple of general shampooing tips: If you’re wondering how often you should wash, Brooke Jordan, co-founder and master stylist at the Bird House in Gowanus, recommends “no more than twice a week,” and when you do shampoo, try her star-shape cleaning method. There are shampoos for dry hair, thinning hair, and color-treated hair, and while we’ve done deep dives into several of those categories, we were curious to hear what stylists and salon owners would suggest for some overarching favorites. If you take a walk down the shampoo aisle at CVS - let alone do a search for “shampoo” online - the options can make your head hurt.
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