Sitting at the desks surrounding YNW Melly are a bunch of androids and a sylvan goddess with three heads. Why is the floor astroturfed? I have no earthly idea. The video opens with YNW Melly sitting at a desk in a room with white walls and what looks like an astroturfed floor. Kanye West)Īside from “Mixed Personalities” being pure autotuned bliss, the video for the song is quintessentially Cole Bennett. But there’s a lot of videos on the Lyrical Lemonade YouTube channel, so here are a few favorites to get you started. So, if you plan on having a party and you have your Chromecast hooked up to your television, toss on some Cole Bennett music videos to get people moving. Bennett is notorious for his videos being over-the-top with absurdist concepts, slapstick special effects, funny wardrobe choices, and general insanity. One of the reasons Cole Bennett became so wildly successful so quickly was his visionary and creative music video directing style. Since his brand has become wildly successful, Bennett has worked with mainstream hip hop legends like Eminem, J. And while Lyrical Lemonade originally only focused on the Chicago hip hop scene, Bennett soon expanded the brand to include other sub-genres such as Soundcloud rap and punk-rap. Not long after, he was directing music videos for local Chicago artists like Vic Mensa and Taylor Bennett. If you’re a fan of modern hip hop, you’ve definitely heard of Lyrical Lemonade.īennett, who’s now worth over $2 million, owes a great deal of his success to his mother who came up with the name of the blog and bought Bennett his first video camera. Their content includes tour date announcements, live show recaps, music video productions, artist interviews and bios, cyphers, and so much more. Speaking of high school, my high school classmate Chris Patrick just did an interview for Lyrical Lemonade in August of this year.Īnyway, these days, Lyrical Lemonade is one of the biggest hip hop media brands on the planet. “I look at the things that they do to try to see their efficiencies and their inefficiencies and try to apply it to our event as best as possible.Cole Bennett started Lyrical Lemonade as an internet blog about hip hop music back in 2013 when he was still attending Plano High School in Illinois. “Every event I go to, I look at the processes,” said Solorio, who says he attended Lollapalooza. CVS, Walgreens, Walmart) in the vicinity of Douglass Park where rapid over-the-counter COVID tests are available. Festival officials also have notified attendees of local pharmacies (e.g. On Friday, security was checking IDs and proof of vax cards at the entrance. Summer Smash festival organizers are mandating festival-goers bring proof - screenshot, photo or email - of a recent negative COVID-19 test or COVID vaccination card. Some of the artists that we booked and start working with are just starting off their careers, but it’s so great to see them progress from their humble beginnings.”ĭespite initial concerns regarding COVID-19 and mass-gathering events such as the recent Lollapalooza, Chicago Department of Public Health Commissioner Allison Arwady announced last week that Lolla showed no signs of having been a “superspreader event.” “We take a lot of pride in a lot of our bookings that we booked early on. “I feel like that’s my biggest skill set is finding those local acts and even giving them a platform,” said festival co-founder Berto Solorio.
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